Switch – how to change things when change is hard

Switch – how to change things when change is hard

At the moment I am in the middle of reading a very inspiring book, which I recommend for everybody dealing with change, whether it being in their own personal life or business… and that would be pretty much everyone ;-)

The book Switch, written by Chip & Dan Heath, is easy to read, full of great content, interesting case stories from the ‘real’ world on concrete ideas and facts on how you can act, when you want to drive change. Until now, what I enjoyed and resonated with me the most were:

  • Look for the bright spot – ie. when you look for what is working, and build upon that, instead of what’s not, people will be motivated on a completely different level to make a change. This is also something I find important when you work with creativity, as in order for people to come up with ideas they have to be in a good state.
  • You need to talk to the elephant, the rider and show the path – i.e. you will increase your chances of making changes possible, when you make sure you engage peoples emotional feelings about the change as well as their logic and analytical thinking. Least but just as important is that you have to show the way, what are the action steps involved and the direction towards the goal.

I hope you’ll enjoy it to.